Invest Melbourne: Powering Growth Through Connection

written by Zelman Ainsworth

11/06/25

Invest Melbourne, a dynamic initiative by the City of Melbourne, is redefining what it means to foster business growth in the heart of the city. Mark Cochrane-Holley, Director of Investment, talked about how his team supports both small local ventures and major international businesses in navigating the complex regulatory landscape of Melbourne.

Mark Cochrane-Holley’s path to leading Invest Melbourne reflects his long-standing passion for meaningful community engagement. With over 22 years at the City of Melbourne, Mark has transitioned from sports and recreation into economic investment, applying a relationship-driven approach to understanding business needs. “We focus on solutions rather than obstacles,” he explains. “Our aim is not just to simplify the process, but to create genuine connections that foster lasting success.”

A standout example of Invest Melbourne’s approach involves an international fashion retailer looking to set up on Collins Street. When the retailer expressed astonishment at receiving proactive support directly from the city council—something unheard of in other regions—Mark knew they were making a tangible difference. Such experiences showcase Invest Melbourne’s commitment to efficiency and personal engagement.

Invest Melbourne actively transforms what many see as bureaucratic hurdles into clear pathways. This includes bundling multiple permit applications into a single streamlined process and directly advocating for businesses within city structures. The result? Significant time savings, reduced costs, and businesses ready to open their doors faster than ever.

Looking ahead, Invest Melbourne continues to expand its impact, supporting sectors ranging from retail and hospitality to technology and professional services. With a proactive outreach strategy and a pipeline of more than 150 active business projects, Mark and his team are dedicated to enhancing Melbourne’s vibrant economy.

Invest Melbourne isn’t just a business support program; it’s a catalyst for community and economic vibrancy, reflecting the spirit of innovation and collaboration that makes Melbourne a globally recognised hub for thriving businesses.

“A city's vibrancy relies on the symbiotic relationship between hospitality, retail, and office spaces.”

Zelman Ainsworth

ABOUT Zelman

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.