An Interview with Philippa Kelly – LFRA

written by Zelman Ainsworth

26/10/26

Behind every retail precinct are years of planning, advocacy and persistence.

In this episode of A‑PTV, we meet Philippa Kelly, CEO of the Large Format Retail Association (LFRA), to discuss her work helping shape Australia’s large format retail sector.

Philippa shares the progress made towards clearer, more consistent planning and zoning rules—and why the work continues. We also explore one of her lasting contributions: the Australian and New Zealand Large Format Retail Directory, developed by LFRA in partnership with Deep End Services.

A conversation about driving change, bringing an industry together and creating resources that support its future.

WE❤️RETAIL

Zelman Ainsworth

DIRECTOR

ABOUT Zelman

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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