The Salvation Army – A Mission of Hope and Help

written by Zelman Ainsworth

19/03/25

Zelman Ainsworth recently interviewed Major Warren Elliot of The Salvation Army, discussing the organisation’s history, mission, and community impact.

Founded in London in 1865, the Salvos are a global Protestant Christian church and charity, arriving in Australia in 1880. As one of the world’s largest non-government-funded charities, their work is extensive.

The Salvation Army’s mission stems from its founder, William Booth, a Methodist minister who sought to aid those struggling with poverty and addiction in London’s East End. When established churches weren’t receptive to these individuals, Booth began his own meetings focused on spiritual salvation, leading to the formation of the Salvos. Their work encompasses both spiritual guidance and practical assistance, providing housing, job training, and other support.

The interview highlighted key moments in the Salvos’ history, including their role in improving match factory conditions and the connection to the Arnott family. Arthur Arnott, of the famous biscuit company, became a Salvation Army officer, and the “SAO” in the biscuits’ name is believed to represent “Salvation Army Officer.” Ainsworth and Major Elliot also discussed the Salvos’ strategically located CBD buildings in major Australian cities, which house essential services for vulnerable individuals.

These CBD centres offer more than just meals; they provide comprehensive wraparound services, including medical checks, counselling, and support for housing and other needs. Major Elliot emphasised the Salvos’ commitment to treating everyone with dignity and respect, without judgment. His role in external communications involves government and media relations, and while he hasn’t directly worked with the homeless, he has volunteered and been involved in emergency relief efforts.

Major Elliot spoke about the increasing demand for their services, with a 10-15% annual rise in requests for assistance. The Red Shield Appeal, a major fundraising initiative, helps support these programs, along with government funding. He shared a story of a family who received immediate help from the Salvos after being robbed just before Christmas, illustrating the organisation’s responsiveness. Success for the Salvos is measured by helping people regain independence and self-sufficiency.

Major Elliot stressed the critical role of community support, urging people to volunteer, donate, and advocate for the Salvos. He envisions a community that embraces and supports those in need, where everyone contributes to helping others. He described his work as deeply rewarding, noting the unique individuals he encounters and the powerful connections he forges, especially with those who return to give back after receiving help.

“We try to always treat people with dignity and respect when they come to us for help. No judgement made on them about why they're in their circumstances.”

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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An interview with

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