An Interview with We❤️Retail Stories | Jack Simpson

written by Zelman Ainsworth

25/11/25

Jack Simpson: How He Became the 2025 World Barista Champion

Zelman sits down with Jack Simpson—Australia’s own World Barista Champion—to uncover the real story behind his climb to the top. From early days on the machine to the grind, pressure and passion that shaped his winning routine, Jack opens up about what it actually takes to become the best in the world.

A must-watch for coffee lovers, competitors, and anyone chasing mastery.

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

Ten questions for Zelman Ainsworth — interview by Larry Schlesinger

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We❤️Retail Stories | Alejandro Saravia

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