An Interview with We❤️Retail Stories | Brendan Mitchell

written by Zelman Ainsworth

19/03/25
Brendan Mitchell: From Teen Hustler to Streetwear Mogul

From starting at 19 to building a streetwear empire, Brendan Mitchell shares his journey with Zelman Ainsworth.  Learn about the early days of Up There, the evolution of sneaker culture, and the key to staying ahead of the curve in the fast-paced world of fashion.  This is a must-watch for anyone interested in streetwear, entrepreneurship, or the power of passion.

“The biggest thing is wear what you feel comfortable wearing.”

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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