An Interview with We❤️Retail Stories | Stephanie Say

written by Zelman Ainsworth

12/02/25

*Homie: Fashion with Purpose*

Melbourne-based streetwear label Homie is redefining fashion by blending style with social impact. CEO Stephanie Say shares how Homie supports young people affected by homelessness and hardship through two key programs:

VIP Program – A dignified shopping experience where young people choose free clothing, haircuts & more.
Pathway Lines Program – An 8-month paid training initiative that prepares youth for employment with brands like Nike & Sportsgirl.

With 90% of graduates still employed or in education after 12 months, Homie proves that fashion can drive real change. Plus, 100% of profits go toward their mission!

“Homelessness is not something that defines a person. It's a situation that anyone can move out of with the right support.”

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

Homie: Weaving Fashion with Social Impact

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