An Interview with We❤️Retail Stories | Stephanie Say
written by Zelman Ainsworth
12/02/25*Homie: Fashion with Purpose*
Melbourne-based streetwear label Homie is redefining fashion by blending style with social impact. CEO Stephanie Say shares how Homie supports young people affected by homelessness and hardship through two key programs:
VIP Program – A dignified shopping experience where young people choose free clothing, haircuts & more.
Pathway Lines Program – An 8-month paid training initiative that prepares youth for employment with brands like Nike & Sportsgirl.
With 90% of graduates still employed or in education after 12 months, Homie proves that fashion can drive real change. Plus, 100% of profits go toward their mission!
“Homelessness is not something that defines a person. It's a situation that anyone can move out of with the right support.”
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