An Interview with WE ❤️ RETAIL Stories | Frank & Carmelo Bazzano

In this episode of We ❤️ Retail Stories, Frank Bazzano and Carmelo Bazzano, are brothers and owners of Alpha Barbers in Melbourne CBD. The Bazzano brothers have revitalised the traditional barbershop and share their insights on running a small business. They reflect on their journey, emphasising the importance of overcoming fear and taking risks. The brothers discuss their partnership dynamics, the significance of choosing inspiring locations, and the value of hiring skilled and character-driven individuals. They also share their experiences and lessons learned, including the mistake of staying in a particular shopping centre for too long. Overall, they advise small business owners to be authentic, believe in themselves, and have a physical presence in their businesses. The Bazzano brothers express their gratitude for their current three stores while remaining open to future opportunities. They discuss the importance of the City of Melbourne’s support and express a desire for more presence and engagement from the council.