An Interview with We ❤️ Retail Stories | Edward Tolfree

written by Zelman Ainsworth

01/11/23

Meet Ted Tolfree, together with his wife ventured into the world of entrepreneurship, leaving behind their comfortable jobs to pursue their dream of bringing healthy eating options to Melbourne. Drawing from their experiences living in New York, he felt compelled to do something here in Melbourne.

With sheer determination, they quit their jobs, and invested their life savings to open a salad store in the Melbourne CBD.

In this video, we’ll delve into their journey, exploring the dynamics of working together as a couple and parenting their two young children while building a business from scratch.

Zelman Ainsworth

DIRECTOR

ABOUT Zelman

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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