An Interview with We❤️Retail Stories | Simon Roy

written by Zelman Ainsworth

26/05/26

In this episode, Simon Roy of The Tea Centre shares his journey into business ownership, the acquisition of one of Australia’s most established premium tea brands, and the evolving world of experiential retail. From premiumisation and customer experience to retail leasing insights and tenant selection, the conversation explores what modern retailers truly look for in a space — and how authenticity, expertise, and strong relationships continue to shape successful retail businesses.

Zelman Ainsworth

DIRECTOR

ABOUT Zelman

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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