An Interview with We❤️Retail Stories | Emma Buckley & Natalie Boffa

written by Zelman Ainsworth

14/04/26

In this latest A-PTV feature, Zelman Ainsworth sits down with the founders of SixSix Optometry to unpack the thinking behind launching a truly independent, design-led optometry concept in the heart of the city.

The conversation explores how SixSix is redefining the traditional optical model—blending luxury retail, curated product, and elevated customer experience into a space that feels entirely different from the norm. From building a brand with intention to carving out a clear point of difference in a competitive market, the interview offers a compelling look at what it takes to create a modern retail concept that resonates.

“In a category that feels the same, we saw an opportunity to do something completely different. - Natalie & Emma”

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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