An Interview with We❤️Retail Stories | Emma Buckley & Natalie Boffa
written by Zelman Ainsworth
14/04/26In this latest A-PTV feature, Zelman Ainsworth sits down with the founders of SixSix Optometry to unpack the thinking behind launching a truly independent, design-led optometry concept in the heart of the city.
The conversation explores how SixSix is redefining the traditional optical model—blending luxury retail, curated product, and elevated customer experience into a space that feels entirely different from the norm. From building a brand with intention to carving out a clear point of difference in a competitive market, the interview offers a compelling look at what it takes to create a modern retail concept that resonates.
“In a category that feels the same, we saw an opportunity to do something completely different. - Natalie & Emma”
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