An Interview with We ❤️ Retail Stories | Chris Fifer (Part 1)

written by Zelman Ainsworth

28/09/23

Ultra Football is not just your typical sporting goods retailer; it’s a sprawling sports-themed complex that delivers an unparalleled premium retail experience. With an extensive selection of top-notch sporting brands, a dedicated football pitch, a state-of-the-art Playstation lounge, and a cozy cafe-restaurant, it’s nothing short of a paradise for football enthusiasts. In this captivating two-part video series, we’ll delve deep into the inception of this iconic sports complex as we sit down with its Co-founder, Chris Fifer.

Join us on a journey that retraces the origins of this legendary establishment and gain valuable insights as Chris shares his experiences and imparts invaluable lessons from the world of business. Whether you’re a die-hard football fan or an aspiring entrepreneur, this series promises to be an inspiring and educational adventure you won’t want to miss.

Zelman Ainsworth

DIRECTOR

Zelman Ainsworth has worked in commercial real estate his entire adult life, with the past 11 years specialising in Retail Leasing in Victoria.

Zelman’s high level of energy, passion, and creative thinking have provided him with the opportunity to gain extensive experience and a deep understanding of the property industry. During his career, Zelman has worked with a wide range of landlords and retailers and is considered an industry expert within the Melbourne market.

Zelman is renowned for his creative approach and innovative ways in negotiating favourable outcomes for all parties, and his extensive network of retailer relationships across all areas of the Australian property market.

Zelman has a passion for keeping the market informed, educated, and entertained, with his widely watched series on A-P TV featuring interviews with major landlords, retailers, and politicians.

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